Digital health is no longer emerging — it’s embedded in everyday life. From fitness trackers to AI-driven health insights, consumers are adopting connected health technologies at scale. But behind this rapid adoption lies a critical tension: trust is assumed, not understood.
ULSE’s new digital health report, based on surveys of 1,000 U.S. consumers and 84 digital health industry leaders, explores how safety standards, certification, and AI governance shape consumer confidence — and how forward-looking organizations are turning standards conformance into a strategic advantage.
Key Takeaways
Trust by default, not by design: Nearly 80% of consumers can’t name a digital health standard, yet most assume products on the market are safe — placing responsibility squarely on manufacturers.
As digital health tools become more intelligent — and more personal — trust can no longer be an afterthought. This report reveals why standards are the bridge between innovation and confidence, and how organizations can lead by designing trust into their products from the start.
