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Sayon Deb

Director of Primary Insights

areas of expertise

Aviation Safety, CO, Community Safety, E-Mobility Devices, Environmental Safety & Sustainability, Global Safety, Home Safety, Safely Powered Homes, Smarter, Safer Products, Travel Safety

United States

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Sayon leads quantitative research that tracks emerging trends in safety, security, and sustainability.

Sayon Deb is director of primary insights at UL Standards & Engagement and leads the organization’s quantitative research and insights initiatives that track emerging trends in safety, security, and sustainability.
Sayon has 13+ years of experience in leading research projects across a wide range of organizations. Prior to ULSE, Sayon was part of the American Bankers Association’s Office of Innovation, where he led strategic research initiatives on digital innovations and emerging technologies shaping the U.S. banking industry.

Previously, he served as a tech industry analyst and spokesperson for CES, produced by the Consumer Technology Association (CTA), focusing on innovation trends driving the U.S. and global consumer technology industry. Before CTA, he led the connected consumer research practice at S&P Global Market Intelligence (451 Research), where he advised some of the largest technology, media, and service companies on competitive strategy and customer experience.

Sayon’s work has been featured in news and business outlets such as The Verge, Fortune, Fast Company, and CNBC, among others.

Videos Featuring Sayon

Safety Oversights Among E-Bike and E-Scooter Owners

Recent UL Standards & Engagement surveys reveal a surprising lack of understanding among e-bike and e-scooter riders about the main technology powering their devices.

Insights & Events Featuring Sayon

  • A portable electric generator with a blue top sits on a paved surface outdoors, connected by a power cord, with a house and greenery visible in the background.

    Expert Perspectives

    Hurricane Season Brings Renewed Generator Risks But CO Alarms Can Save Lives

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  • A young girl reaches across a breakfast table with pastries and drinks, while two adults and a child sit together in the background in a softly lit room.

    Expert Perspectives

    The Mark of Trust: How Standards Anchor the Smart Home Revolution

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  • A person wearing glasses and a denim shirt uses a smartphone while adjusting a wall-mounted smart home device in a modern kitchen.

    Expert Perspectives

    Are Standards a Catalyst for Consumer Trust and Innovation in Smart Home Tech?

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  • Green graphic with white outlines of airplanes and a battery. Text in the center reads: "Advancing Battery Safety in Aviation. 2025 Trip Summit Singapore." Lines connect the icons, suggesting travel and energy themes.

    Summit

    2025 TRIP Summit Singapore

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  • A smiling man holds a tablet and a young boy in a bright kitchen with fresh vegetables on the counter. UL Standards & Engagement and CES logos appear in the top left corner.

    Conference

    “Safeguarding Innovation: How Standards Create a Safer World” Panel at CES 2025

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  • A woman in a green jacket installs or inspects an electric bicycle battery outdoors at sunset. Two logos, UL Standards & Engagement and National Bicycle Dealers Association, appear at the top of the image.

    Summit

    NBDA Retailer Summit

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Interested in working with a ULSE expert?

please contact

Catie Talenti

UL Standards & Engagement

Media & Strategic Positioning Lead

Email Catie