Sayon Deb

Director de Primary Insights


Aviation Safety, CO, Community Safety, E-Mobility Devices, Environmental Safety & Sustainability, Global Safety, Home Safety, Safely Powered Homes, Smarter, Safer Products, Travel Safety

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Sayon Deb is director of primary insights at UL Standards & Engagement and leads the organization’s quantitative research and insights initiatives that track emerging trends in safety, security, and sustainability.
Sayon has 13+ years of experience in leading research projects across a wide range of organizations. Prior to ULSE, Sayon was part of the American Bankers Association’s Office of Innovation, where he led strategic research initiatives on digital innovations and emerging technologies shaping the U.S. banking industry.

Previously, he served as a tech industry analyst and spokesperson for CES, produced by the Consumer Technology Association (CTA), focusing on innovation trends driving the U.S. and global consumer technology industry. Before CTA, he led the connected consumer research practice at S&P Global Market Intelligence (451 Research), where he advised some of the largest technology, media, and service companies on competitive strategy and customer experience.

Sayon’s work has been featured in news and business outlets such as The Verge, Fortune, Fast Company, and CNBC, among others.

Insights & Events Featuring Sayon

  • A portable electric generator with a blue top sits on a paved surface outdoors, connected by a power cord, with a house and greenery visible in the background.

    Perspectivas de los expertos

    La temporada de huracanes trae consigo nuevos riesgos para los generadores, pero las alarmas de CO pueden salvar vidas

  • A young girl reaches across a breakfast table with pastries and drinks, while two adults and a child sit together in the background in a softly lit room.

    Perspectivas de los expertos

    La marca de la confianza: cómo las normas anclan la revolución del hogar inteligente

  • A person wearing glasses and a denim shirt uses a smartphone while adjusting a wall-mounted smart home device in a modern kitchen.

    Perspectivas de los expertos

    Are Standards a Catalyst for Consumer Trust and Innovation in Smart Home Tech?

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Catie Talenti

Normas UL y compromiso

Responsable de Medios y Posicionamiento Estratégico