Celebrating the Fourth Annual World Anti-Counterfeiting Week
Can you tell the difference between real and fake products? According to OpSec’s research, 59% of consumers have trouble identifying authentic products when shopping online. At the same time, 87% of consumers who bought a counterfeit product report suffering negative consequences from financial loss to illness and injury.
Be Safe Buy Real partners with 41 organizations that are key in delivering our messaging and providing critical information on safety alerts and trends. By working with our partners, we have had 1.6 million social media reach and 23.3 thousand engagements so far this year.
Learn more about becoming a partner or email us at BeSafeBuyReal@ul.org.
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