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News
May 16, 2019
International Trademark Association Shares Gen Z Insights Study
![International Trademark Association Study: "Gen Z Insights: Brands and Counterfeit Products"](/sites/default/files/styles/card/public/2021-06/inta-gen-z-study.jpg?itok=8iNTOPbV)
A study from the International Trademark Association (INTA), "Gen Z Insights: Brands and Counterfeit Products," found that despite 93% of Gen Zers saying they have a lot of respect for people’s ideas and creations, 79% had purchased counterfeit goods within a year of taking the survey.