Knowledge is Power: Increasing Public Awareness to Reduce Product Counterfeiting

Counterfeit products—goods or packaging that bear a trademark that is virtually the same as one registered to an authorized owner—are one of the most significant global risks to intellectual property rights owners (Wilson, 2017). Their effects can harm consumers, rights owners, and governments. For consumers, counterfeit products can pose risks to health and safety.

This paper focuses on public awareness regarding counterfeiting and ways to increase it.