Enhancing Consumer Trust and Innovation in Smart Homes Through Standards

Standards and certifications play distinct yet complementary roles in the smart home space. Standards establish foundational guidelines for smart home product safety, reliability, and interoperability, while certifications verify compliance through rigorous testing and assessment.

UL Standards & Engagement conducted research that reveals how this framework of standards development and subsequent certification builds consumer trust and fosters business innovation.

Certifications also resonate with consumers — nearly half of U.S. consumers recognize certification marks as indicators of safety and quality.  These findings emerge from a comprehensive study combining surveys conducted in November 2024 of 2,021 U.S. consumers and 176 consumer technology industry leaders.

This report summarizes the findings of this UL Standards & Engagement research study.