Anti-Counterfeiting Virtual Research Symposium

Gen Z Insights: Brands and Counterfeit Products

July 6, 2021

The International Trademark Association (INTA)’s study of Generation Z consumers provides several keen insights on consumers who will shape future market attitudes. The survey asked nearly 5,000 consumers 18 to 23 years old in 10 nations about their attitudes toward counterfeit products and the different considerations influencing their purchase of these products. 

In the video above, watch Renee Garrahan of the International Trademark Association present insights from a survey of nearly 5,000 young consumers in 10 nations. She presented as part of the 2020 Anti-Counterfeiting Virtual Research Symposium.